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ON

VISUAL CONCEPT

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ATELIER IRIS FIDELIZ
Iris Fideliz is an authorial fashion atelier that produces bespoke clothes.

The main objective of this project was to create a timeless visual identity that is easy to reproduce manually, so that Iris can give its personal touch to most of its stationery and packaging materials.

We work on the hummingbird symbol because it is very striking for her and also because of its symbolism of good energy, lightness, affection and closeness, which has everything to do with the brand's personality.

For the brand's language, the concept of elegance, femininity and lightness was worked on.
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