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Mimo is a Showroom of exclusive imported products, which sells creative gifts, children's products and utilities from the most diverse categories.

The essence of this project came especially from a report that Renata gave us about her accomplishment in seeing the enchantment that Mimo causes in people, as if they were the ones who received a gift for buying.

Based on this perception surrounded by love, care and closeness, the brand's new visual identity was designed to represent all the affection it awakens in its customers.

Geometric shapes inspired by the popular Northeastern woodcut were worked on and the color palette was kept with a small adjustment in tones, which are now a little more sober. 

To create its visual language, the concept of affection, joy and regionality was worked on.
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