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ON

Project: Visual identity, institutional stationery and digital branding

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UNIMULHER

UNIMULHER is a women's clinic specializing in humanized Gynecology and Obstetrics.

 

  The objective of this project was to create a visual identity that differentiates UNIMULHER from its local competitors and also from the gynecology segment itself, which generally follows a certain color pattern in shades of pink, flower elements, women, mothers, babies and etc.

 

Based on this objective, the strategy for the brand's visual identity was built to refer (in an abstract way) to the fertility of the woman, because it is through her that life is renewed in her womb.

 

In the color palette, in addition to passion, red is also one of the colors that represents the force of life, while the neutrality of fendi complements bringing an elegant and clean air to the brand. 

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